New Product Concepts Target Consumer Wellness Trends BGG will present three ingredient-focused product concepts at SupplySide Global 2026 (October 28–30, Las Vegas), addressing rising demand for weight management and mental wellness formulations. The company will feature ApplePhenon®, a polyphenol- and procyanidin-rich apple extract with clinically proven weight management support. BGG has developed a beverage concept with a watermelon-tamarind-cayenne flavor profile to demonstrate its application in on-trend formats. Two additional ingredients—TheraPrimE® tocotrienols and AstaZine® astaxanthin—will be showcased in snack bar formats. According to the company, these ingredients have been shown to support cognitive health, boost emotional wellness, and improve sleep both separately and in combination. The bar concepts feature brown butter-red apple and cranberry crunch flavor profiles.
Event Details and Expert Access BGG will operate booth 7743 throughout the show, with company experts available to discuss formulation applications. The company will also host a presentation titled "Metabolic Resilience and Cognitive Vitality Across the Lifespan" in the Product Development Theatre (7881) from 11:30am to 11:50am on October 28. Tamara Higgins, BGG's Managing Director for Americas and Head of Western Regional Sales, said: "Modern consumers increasingly want exciting new products that support mental wellness, sleep, weight management, and positive aging. Our portfolio of natural ingredients has the formulation versatility and scientific backing to help manufacturers create innovative food, drink, and supplements that tackle these need states."
Why It Matters
For F&B manufacturers and formulators, the event signals continued momentum in functional beverages and snacks targeting mental health and weight management. BGG's clinical backing and multi-format approach—from beverages to bars—offers operators multiple commercialization pathways in high-growth categories.
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Written by FBM Publications Editors
