Bloom Nutrition has launched Strawberry Shortie Sparkling Energy, a new flavor inspired by classic ice cream truck treats, supported by a campaign featuring social media creator Katie Fang and actor Jesse Metcalfe. The short film captures Fang filming a "Get Ready With Me" video when she hears an ice cream truck jingle and rushes outside to find Metcalfe serving the new drink—a modern take on a nostalgic childhood favorite.
Product Details Strawberry Shortie Sparkling Energy delivers 10 calories and zero sugar per can.
Each can contains 180mg of natural caffeine from green coffee bean extract, plus prebiotics to support energy, metabolism, and mental focus.
Availability & Demand The product is available at Bloom.com, Amazon, and TikTok Shop.
The flavor has generated early consumer interest, with fans posting finds from select retail locations.
Why It Matters
The launch reflects continued competition in the sparkling energy segment, where brands are increasingly using celebrity partnerships and nostalgic messaging to drive trial among younger consumers. Limited retail distribution and social media buzz suggest Bloom is testing demand before broader rollout.
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Written by FBM Publications Editors
Frequently Asked Questions
What's the caffeine load in Strawberry Shortie, and where does it come from?
180mg per can from green coffee bean extract. That positions it in the mid-tier of the sparkling energy space—below Monster's 160mg but below Bang's 300mg, making it a play for consumers who want lift without the jitter.
Where can you actually buy this right now?
Bloom.com direct, Amazon, and TikTok Shop. Distribution is deliberately limited, which means Bloom is running a soft launch to measure demand before hitting traditional retail. That's smart play in a category saturated with SKUs fighting for shelf space.
Who's driving the marketing push, and why does it matter?
Katie Fang (social creator) and Jesse Metcalfe are the faces. Bloom is betting on nostalgia—the ice cream truck angle—to cut through the noise with Gen Z and younger millennials who follow both creators. It's a calculated influencer strategy, not celebrity endorsement spray and pray.
What functional benefits does this product claim?
10 calories, zero sugar, 180mg caffeine, plus prebiotics for metabolism and mental focus support. The prebiotic angle differentiates it in a crowded field where most competitors lean only on caffeine and vitamins.
Is this a permanent SKU or a limited-time flavor?
Bloom hasn't announced a sunset date, but the selective retail rollout and social media-first distribution suggest they're testing before committing to broad retail. Watch for expansion to mainstream channels—or discontinuation—within 90 days based on conversion metrics they're clearly tracking now.
