David Protein is reviving its Pumpkin Spice Gold Bar for a limited fall run, reinforcing the brand's position at the high end of the protein-density segment. The seasonal bar ships today at davidprotein.com for $39 per 12-count box and will hit Walmart, Target, Kroger, and The Vitamin Shoppe shelves while supplies last.

The Nutrition Profile

Each Gold Bar delivers 28g of protein at 150 calories, equating to 75% Calories from Protein (CFP) — a metric the brand uses to differentiate from the broader protein bar category, where many leading SKUs land closer to 30–50% CFP. The formulation relies on a blend of milk protein isolate, collagen, and whey protein concentrate to provide a complete amino acid profile with 0g of sugar. The Pumpkin Spice variant layers warm spice notes — cinnamon, ginger, and nutmeg — over a spiced pumpkin dough base, with airy crisps and white chocolate-flavored chunks for texture contrast.

Third-party testing for protein content is standard across the Gold Bar line, with results published publicly on David's site — a transparency practice gaining traction as finished-formulation accuracy becomes a purchase-decision factor for informed consumers and retail buyers alike.

Platform Expansion

The seasonal relaunch arrives as David continues to broaden its product platform beyond bar formats. The brand introduced David Frozen Dessert in June, a pint-format frozen dessert delivering 30g of protein at 210–260 calories and 1–2g of sugar depending on flavor. The line — available in Vanilla Bean, Cookie Dough, Triple Chocolate, and Triple Peanut Butter — is sold at Target stores nationwide, extending the brand's better-for-you positioning into the functional and fortified foods freezer aisle.

The Gold Bar platform also includes David Bronze, a more indulgent bar format with 20g of protein per serving, giving retail buyers a two-tier assortment option across different consumer need states.

Seasonal limited-edition SKUs have become a reliable category mechanic in the protein and sports nutrition segment, driving incremental trial and re-engagement with existing buyers. For mass and specialty retail channels, fall pumpkin spice remains one of the strongest seasonal flavor platforms in center store and health-and-wellness sets. David's multi-channel retail footprint — spanning mass, grocery, and specialty — positions the limited run for meaningful velocity data ahead of any potential permanent flavor considerations.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.