FLRT, a functional zero-sugar energy drink, is rolling out its first flavor innovation: Apple Bottoms Up, a limited-time offering launching exclusively at Kroger stores on August 17, with a national rollout scheduled for September 1. The new flavor delivers crisp, tart, and juicy green apple notes alongside the brand's core formulation of 200mg of caffeine and functional benefits.
Functional Ingredient Profile
The drink is formulated with botanicals including green tea, guayusa, and ginseng to support metabolism and focus, plus biotin, zinc, and vitamins A, B, and C for collagen production and immune support. This combination positions Apple Bottoms Up within the broader wellness beverage category, where consumers increasingly seek functional ingredients beyond basic energy delivery.
Existing Lineup
Apple Bottoms Up joins FLRT's current flavor roster of Strawberry Fling, Berry Tempting, Guava Lava, and Sunset Squeeze.
Why It Matters
The launch marks FLRT's first flavor extension since its earlier 2024 debut, signaling confidence in the zero-sugar functional energy category as competitors intensify offerings in wellness-focused beverages. The Kroger exclusive window followed by national distribution is a common retail strategy for building early velocity and consumer trial.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
