Miami-based Gigli is entering the functional beverage aisle with a three-product Daily Functional Line — Daily Lift, Daily Glow, and Daily Flow — alongside a zero-proof SKINNY Mocktails collection, following a pre-launch at Hy-Vee. The rollout marks a deliberate pivot beyond the brand's THC cocktail roots toward mainstream wellness retail, targeting consumers who want supplement-level ingredient stacks in a ready-to-drink format.

The Formulas

Each Daily SKU is built around a distinct functional role and a "stackable functionality" architecture that layers multiple active ingredients per can rather than leaning on a single headline claim. Daily Lift (Energy + Strength) delivers 180 mg of natural caffeine sourced from green coffee bean and guayusa, 3 g of creatine monohydrate, and 100 mg of L-theanine, rounded out with ashwagandha, Panax ginseng, and vitamins B6 and B12. Available in Peach Mango and Strawberry Yuzu.

Daily Glow (Beauty + Hydration) anchors its structure-function claim on 2 g of hydrolyzed collagen, 240 mg of hyaluronic acid, and 3 g of creatine monohydrate per serving, with electrolytes, biotin, vitamin C, L-theanine, and ashwagandha filling out the panel. Flavors are Dragon Fruit and Blackberry Lime. Daily Flow (Mood + Mind) centers lion's mane mushroom in a nootropic-adjacent blend that also includes reishi, cordyceps, L-theanine, guayusa, and ashwagandha, with vitamins C, B6, and B12 in Blueberry Acai and Pomegranate Blood Orange.

The SKINNY Mocktails line — Blueberry Lemon Smash, Blood Orange Margarita, Raspberry Mule, and Pineapple Mojito — brings ashwagandha and ginseng to the zero-proof occasion format at under 15 calories and zero added sugar per can.

Clean-Label Positioning

Gigli is explicitly challenging the "zero sugar / zero calorie" shorthand that has dominated the better-for-you beverage segment. The entire portfolio omits sucralose and aspartame, instead using real fruit juice for flavor and sweetness. That stance aligns with a broader clean-label trend tracked across the functional beverage and fortified drink segment, where ingredient transparency is increasingly a purchase driver among wellness-oriented consumers — particularly in the 25–45 demographic that fuels the energy and hydration subcategories.

Founder and CEO Kam Talebi framed the launch around redefining consumer expectations: "We're building formulas with complementary ingredients and clear roles in people's daily wellness routines. Our ambition is to change what people expect from the drink they are about to make a choice on, because we at Gigli believe that people deserve better."

Retail Footprint and Market Context

Gigli reports more than 8.5 million cans sold since its January 2024 debut and a current presence in 5,500 retail locations across 21 states. The Hy-Vee pre-launch gives the new functional line immediate mid-market grocery shelf space in the Midwest, a region where regional chains have been aggressive in expanding adaptogen and functional beverage sets. Online availability for the functional line is at gigli.com, with the brand's THC infused portfolio separately available at gigliinfused.com.

The creatine-in-beverage format is a notable formulation bet. Creatine monohydrate has surged beyond its traditional sports-nutrition positioning into mainstream wellness, driven by mounting consumer awareness of cognitive and muscular endurance benefits — a trend that makes its appearance in both a strength-focused and a beauty-hydration SKU strategically coherent for a brand targeting broader daily use occasions.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.

Frequently Asked Questions

What's Gigli's entry strategy into mainstream functional beverages, and why pivot from THC cocktails?

Gigli is launching the Daily Functional Line at Hy-Vee with three core SKUs designed to stack multiple actives per can—not single-benefit claims. The zero-proof SKINNY Mocktails collection signals the brand is chasing the $2.2B+ functional beverage segment where consumers want supplement-level formulations in RTD format, moving beyond their THC heritage into regulated, mass-retail channels.

How much caffeine and what other energy actives are in Daily Lift?

Daily Lift delivers 180 mg of natural caffeine from green coffee bean and guayusa, paired with 3 g of creatine monohydrate, 100 mg of L-theanine, plus ashwagandha and Panax ginseng. It's positioned as a stacking play—not just stimulant-forward, but combined with strength and stress-resilience ingredients in Peach Mango and Strawberry Yuzu.

What collagen and hydration dose does Daily Glow carry?

Daily Glow stacks 2 g of hydrolyzed collagen with 240 mg of hyaluronic acid per serving, layered with 3 g of creatine monohydrate, electrolytes, biotin, and vitamin C. The formula targets the beauty hydration segment—currently one of the fastest-growing subcategories in functional beverages—in Dragon Fruit and Blackberry Lime flavors.

Which nootropic ingredients anchor Daily Flow, and what's the cognitive stack?

Daily Flow centers lion's mane mushroom as the lead nootropic, supported by reishi, cordyceps, and L-theanine, with guayusa for alertness and ashwagandha for stress. It's available in Blueberry Acai and Pomegranate Blood Orange—hitting the $1B+ nootropic beverage opportunity without making unsubstantiated cognitive claims.

How does SKINNY Mocktails position against traditional zero-sugar RTD mocktails?

SKINNY delivers under 15 calories and zero added sugar per can while incorporating ashwagandha and ginseng—functional botanicals absent from most mocktail competitors. Four flavors (Blueberry Lemon Smash, Blood Orange Margarita, Raspberry Mule, Pineapple Mojito) target the zero-proof occasion segment where functional adds differentiation beyond taste alone.