Great Lakes Wellness has launched Sculpt, a grass-fed beef protein isolate positioned for female consumers seeking high-protein nutrition without common digestive issues associated with whey-based formulas. The Double Dark Chocolate flavor delivers 20g of grass-fed beef protein isolate per serving and is priced at $67.99. The product is available through greatlakewellness.com and Amazon.
Formula & Digestibility Sculpt contains 100mg each of bromelain and papain enzymes intended to break down protein before digestion. The formula excludes dairy, soy, stevia, and phytoestrogens, positioning it for consumers managing hormone-sensitive conditions or PCOS. The beef protein isolate delivers heme iron, which the company says is more absorbable than plant-based iron sources and less likely to cause stomach bloating than whey protein.
Bone & Recovery Support The formula includes 100% Daily Value vitamin D3 and 150% Daily Value vitamin K2, along with magnesium bisglycinate. According to the product positioning, this nutrient combination is designed to direct calcium to bone rather than arterial tissue while supporting muscle recovery.
Market Context
Women represent more than half of consumers seeking high-protein solutions, yet most protein formulas remain designed primarily for male consumers, according to the company's market assessment. Why It Matters: The protein powder category continues to expand beyond traditional bodybuilding demographics. Formulations addressing specific consumer segments—in this case, women and those with digestive sensitivities—represent a growing market differentiation strategy among supplement manufacturers.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
