New Oral Strip Format Targets Vitamin D Deficiency Market Inner Glow has launched VitaMelt, a vitamin D supplement in fast-dissolving oral strip format. Each strip dissolves on the tongue in seconds and delivers 600 IU of vitamin D with organic peppermint flavoring. The move reflects growing consumer interest in portable, convenient supplement formats. Research cited by the company suggests approximately 35% of Americans have low vitamin D levels, underscoring demand for accessible supplementation options.
Product Specifics VitaMelt features what the company calls Quicksorb Technology, designed to support sublingual absorption. The 600 IU dose matches recommended daily intake for most adults and children ages 1 to 70. The formula contains zero sugar, positioning it as a keto-friendly alternative to traditional gummy supplements. Packaging consists of an ultra-slim tin containing 30 oral strips, sized for pocket or purse portability.
Founder's Vision "VitaMelt reflects our commitment to making wellness both effective and convenient," said Dr.
Noreen Galaria, MD, founder of Inner Glow. "We wanted to create a modern approach to vitamin D supplementation that fits seamlessly into everyday life, without the sugar or bulk of traditional formats."
Pricing and Availability VitaMelt launched October 19, 2026, at $17.95 per tin.
The product expands Inner Glow's supplement portfolio.
Why It Matters
Oral strip formats continue to gain traction in the supplement category as alternatives to pills, gummies, and powders. The convenience-focused positioning and zero-sugar formulation align with consumer preferences for functional, portable wellness products that integrate into active lifestyles.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors