Seasonal Flavors Return to IQBAR Lineup IQBAR has brought back its Pumpkin Spice IQBAR and Pumpkin Spice IQJOE as limited-time offerings, tapping into fall demand for seasonal functional snacks and beverages. The Pumpkin Spice IQBAR protein bar features pumpkin and cinnamon spice flavoring in a 12-count box retailing for $24.99. The company positions it as a portable snack for active consumers seeking functional nutrition. The Pumpkin Spice IQJOE instant coffee combines medium-roasted Brazilian coffee with brain-supporting nutrients and pumpkin-cinnamon flavoring. A 16-count box is priced at $19.99.
Why It Matters
Seasonal product rotations remain a proven lever for CPG brands to drive traffic and repeat purchase among existing customers. IQBAR's relaunch of fall-focused SKUs aligns with broader industry trends in functional snacking and coffee, where protein and cognitive-support ingredients continue gaining shelf space in mainstream retail.
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Written by FBM Publications Editors
