Joyburst, an all-natural, no-sugar beverage brand, has launched what it describes as the world's first sparkling creatine soda, positioning the performance ingredient in a ready-to-drink can format rather than the traditional powder-and-shaker model. Each can contains 2g of creatine, 340mg of electrolytes, and zero sugar. The product comes in three flavors: Cotton Candy, Icy Pop, and Orange Cream Crush.
Why It Matters for Functional Beverages
Creatine has long been a staple of fitness supplements due to its documented effects on strength and recovery. By moving the ingredient into the mainstream beverage category—targeting everyday consumption rather than gym-only use—Joyburst is capitalizing on growing consumer interest in functional drinks that blend taste with performance benefits. The RTD format removes friction from consumption and opens the ingredient to a broader audience beyond dedicated supplement users.
Distribution and Pricing
A 15-pack variety pack will retail for $17.32 (MSRP) and will be available at Costco, Sam's Club, ALDI, and Joyburst.com.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
