Atlanta-based marrō has secured retail placement at approximately 50 Northern California stores across three Raley's Family of Fine Stores banners — Raley's, Nob Hill Foods and Bel Air Markets — through the retailer's Get Curious discovery program, which runs through Nov. 3, 2026. The listing gives the family-owned brand its first major West Coast grocery footprint and puts its sparkling bone broth in front of one of the region's most wellness-oriented shopper bases.
The Functional Profile
Each 12 oz can of marrō delivers 12g of non-dairy protein sourced from grass-fed bone broth, along with collagen peptides, essential amino acids, electrolytes, and vitamin B12 — all at 60 calories and zero sugar. The non-GMO, nothing-artificial formulation targets three converging gut-health and protein consumer trends: convenient protein delivery, collagen supplementation, and low-sugar functional beverages. Structure-function claims on the can address gut health, skin support, and daily energy — a positioning that aligns with the broader better-for-you beverage segment's push toward drinks that carry a clinical-adjacent benefit story without requiring refrigerated formats.
Nick Foreste, Founder & CEO of marrō, framed the accessibility problem the product solves directly: "Most everyone knows bone broth is good for you, but it can be tough to include in your daily routine. We started marrō to change that: all the benefits of bone broth in a cold, refreshing can you can grab on the go." The three SKUs — Blueberry Lemonade, Peach Mango, and Blackberry Lime — are carbonated and shelf-stable, removing the cold-chain dependency that has historically constrained traditional liquid bone broth at retail.
The Retail Stakes
Get Curious is not a passive endcap program. Raley's uses sales velocity during the discovery window to determine which entrants earn permanent placement — making this a structured, data-driven audition rather than a trial listing. For emerging functional beverage brands, that mechanism compresses the typical buyer-review cycle and surfaces genuine consumer pull quickly.
At $5.99 MSRP per 12 oz can, marrō sits at a premium price point consistent with the functional RTD category, where collagen and protein-forward beverages routinely command $4.00–$7.00 per unit at natural and conventional grocery. The products are also available via raleys.com and the Raley's app for pickup and delivery, extending the trial window beyond in-store foot traffic.
Taylor Foxman, Founder & CEO of The Industry Collective, which is handling media relations for the brand, noted that the functional beverage set is crowded but that bone broth as a RTD base remains largely uncontested: "marrō is genuinely doing something nobody else is — turning bone broth into a drink people actually crave." For operators and buyers watching the segment, sparkling bone broth occupies a formulation white space between traditional collagen waters and protein RTDs, potentially drawing from both consumer cohorts. A successful NorCal run through the Get Curious program would position the brand for broader conventional grocery conversations heading into 2027.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
