Martha Stewart has joined collagen protein bar brand Stars + Honey as its first Chief Taste Officer, marking a significant celebrity endorsement for the fast-growing snacking company. Stewart will work directly with Stars + Honey's in-house culinary team to expand its lineup of 18+ flavors, focusing on taste, texture, and quality standards across the product range.
Strong Retail Momentum The partnership arrives as Stars + Honey scales rapidly.
The brand is projecting nearly $50 million in revenue this year and has secured national distribution at Target, select Costco locations, and Amazon.
Why It Matters
Protein bar categories remain crowded, but celebrity partnerships and culinary credibility can differentiate brands in a shelf space dominated by functional claims. Stewart's involvement signals Stars + Honey's bid to position protein snacking as a lifestyle category rather than purely performance-driven nutrition.
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Written by FBM Publications Editors
