New Product Taps into Converging Matcha and Protein Trends Polar Joe, the functional protein coffee brand, has launched Molto Matcha, an unsweetened, instant protein matcha designed to deliver 20 grams of premium protein in a single serving. The product arrives as consumer interest in matcha reaches record highs. Google Trends data shows search interest for "matcha powder" climbing from a normalized value of 37 in December 2024 to 92 in August 2025—an increase of nearly 150% in roughly eight months. Overall matcha search interest grew approximately 65% year-over-year heading into 2026, while the global protein matcha drinks category is projected to nearly double, from $1.2 billion in 2025 to $2.3 billion by 2034.

Product Details and Positioning Molto Matcha is made with pure-grade matcha tea and formulated to what Polar Joe describes as gold-standard protein purity standards. Like other Polar Joe products, it is virtually lactose-free—one cup of milk contains 120 times the lactose of a single serving of Polar Joe. The product is part of Polar Joe's Café Series, a line designed for smaller shelf footprint and consumer-friendly pricing. Molto Matcha contains 20 servings at $48.99, or $2.45 per serving. "Molto answers the matcha drinkers who want it the way they'd order it at a café: pure, rich, and full of flavor," said Darcy Haggith, founder and CEO of Polar Joe. "It gives them 20 grams of premium protein and the pure-grade matcha taste they already love, ready in about 30 seconds."

Availability Molto Matcha is now available at PolarJoe.com.

Other Polar Joe products can be found at select independent retailers. The company offers a wholesale program that includes pricing tiers, in-store activations, and sampling opportunities. Wholesale inquiries can be directed to wholesale@polarjoe.com.

Why It Matters

Retailers stocking functional beverages face growing consumer demand for products that combine popular flavor trends with functional benefits. Molto Matcha's $2.45-per-serving price point and clean label position it as an accessible option for operators and retailers looking to capture demand in the intersection of matcha and protein categories.

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Written by FBM Publications Editors