New Entry Targets Customization-Focused Consumers

Polar Joe has launched Polar Joe Espresso, an unsweetened ready-to-mix protein coffee designed for consumers who want control over their beverage customization. The product joins Molto Matcha and Café Blanco in the brand's Café Series, a line positioned for smaller shelf footprints and consumer-friendly pricing.

Each Café Series bag contains 20 servings at $48.99 USD ($2.45 per serving), undercutting the company's larger 25-serving bags, which retail for $68.99 and up.

Product Specifications

Polar Joe Espresso delivers 20 grams of protein per two-scoop serving, approximately 110 milligrams of caffeine, and is virtually lactose-free at 0.056 grams per serving. The product mixes in approximately 30 seconds and is available hot or cold. A single "boost scoop" option delivers 10 grams of protein.

The formulation follows the same protein purity standards as Polar Joe's existing line and is informed by elite-level sports science, according to the company.

Founder Rationale

"Espresso answers a specific request we kept hearing: unsweetened protein coffee with a simplified ingredient list that people can build themselves," said Darcy Haggith, founder and CEO of Polar Joe. "It delivers 20 grams of premium protein in a cup that tastes like the espresso they already love, and every choice, sweetener, milk, hot or cold, is left to them."

Haggith is a microbiologist with 30 years in pharmaceutical manufacturing and an endurance athlete.

Distribution and Wholesale

Polar Joe Espresso is available directly through PolarJoe.com, with retail presence at Fresh Thyme Market, participating CrossFit gyms, and select independent retailers. The company offers a wholesale program including pricing tiers, in-store activations, and sampling opportunities. Wholesale inquiries can be directed to wholesale@polarjoe.com.

Why It Matters

The protein coffee category continues to expand beyond ready-to-drink formats. Polar Joe's move into unsweetened, customizable powders reflects operator and consumer demand for control over sweetness and ingredient transparency—positioning the brand for both direct-to-consumer and retail channels amid growing sports nutrition market competition.

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Written by FBM Publications Editors