Functional beverage brand Ryde: has enlisted NFL legend Rob Gronkowski as a partner for the launch of Ryde: SLEEP, a new shot designed to support sleep quality and help users fall asleep faster. The partnership centers on a "Drink Ryde: It Works" campaign that positions Ryde:'s products as science-backed, simplified wellness solutions. Gronkowski, known for his "Full Gas" lifestyle, will feature in creative content promoting both the new SLEEP shot and Ryde:'s existing FOCUS product.
Product Details Ryde: SLEEP is Informed Choice certified and formulated with melatonin, GABA, L-theanine, and chamomile.
The brand's FOCUS shot contains Green Tea Caffeine, Ginseng, and B2 + B7 vitamins to support cognitive performance and mental clarity.
Why It Matters Celebrity endorsements remain a proven driver of
trial in the functional beverage space, particularly for sleep and wellness categories that have seen significant growth post-pandemic. Gronkowski's athletic background lends credibility to performance-oriented ingredient claims, while the partnership signals Ryde:'s ambitions to scale beyond early-adopter markets into mainstream retail.
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Written by FBM Publications Editors
