Beverages
CocoGoodsCo Launches 6g Prebiotic Fiber Coconut Water SKU
The stevia-free, still-format launch positions coconut water as a functional gut-health vehicle in a crowded better-for…
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Beverages
smartwater Alkaline Partners with Pvolve in 40+ Studio Deal
The deal extends smartwater's foodservice-adjacent distribution into boutique fitness, a growing channel for functional…
Beverages
Craft Beer Functional Additions Gain Ground as Soccer Viewership Spikes
With major soccer tournaments driving record on-premise consumption, better-for-you beer formats with functional ingred…
Beverages
Cha Yu Cloud Milk Tea Line Targets Functional Beverage Positioning
As Asia-Pacific milk tea culture collides with functional formulation trends, regional brands are staking out different…
Beverages
Beer Institute Packaging Data: Cans Lead as Draft Rebounds
Packaging format trends carry formulation implications for functional beer developers navigating shelf stability, carbo…
Beverages
Twisted Shotz Refreshes Brand Identity Ahead of Summer Season
The packaging refresh signals renewed competition in the flavored RTD shot segment as brands vie for on-premise and off…
Beverages
Beyond Meat Enters Functional Beverage Category With Beyond Immerse
The protein-forward brand's pivot into functional drinks signals growing crossover between alt-protein and the $50B+ fu…