Functional Foods & Beverages
High-Protein, No-Sugar Granola Targets Dual Consumer Priorities
NuTrail's national launch delivers 15g protein per serving and zero added sugar, aligning with consumer demand to reduc…
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Functional Foods & Beverages
High-Protein, Zero-Sugar Banana Milk Targets Fitness RTD Segment
SPYLT's limited banana milk SKU delivers 20g protein and zero sugar in lactose-free format, positioning nostalgia-drive…
Functional Foods & Beverages
Campbell's Launches 20g Protein Soup Line With Bone Broth Base
New canned soup line delivers protein and fiber through bone broth, chicken, quinoa, beans and lentils—tapping mainstre…
Functional Foods & Beverages
Smoothie King Adds Protein Flatbread to Expand High-Protein Meal Options
Chain launches protein-packed chicken flatbread bundled with recovery smoothie to address growing demand for functional…
Functional Foods & Beverages
SweetLeaf Adds Prebiotic Fiber to Stevia for Gut Health
Stevia brand repositions as functional sweetener by incorporating plant-based inulin fiber, differentiating from commod…
Functional Foods & Beverages
Functional Foods Break Into Mainstream Foodservice
Protein drinks, prebiotic chocolate, and gut-health positioning drive restaurant innovation beyond niche health channel…
Functional Foods & Beverages
Prebiotic Chocolate Hits 48 Stores with Gut-Health Focus
Vine to Bar's upcycled grape fiber delivers clinically-validated prebiotic benefits in dark chocolate, now rolling into…
Functional Foods & Beverages
Grass-Fed Tallow Protein Bars Enter Mainstream on Ancestral-Nutrition Wave
Prima's beef-tallow bars bring nutrient-dense animal protein and seed-oil-free formulation to conventional grocery, rid…
Functional Foods & Beverages
WK Kellogg Fortifies School Breakfast with Fiber, B-Vitamins, Vitamin D
New Super Stars cereal delivers 4g fiber and essential micronutrients per serving, addressing nutritional gaps in K-12 …
Functional Foods & Beverages
Creatine Moves Into Daily Nutrition via Protein Bar Format
Kreatures of Habit delivers 3g creatine monohydrate in convenient bar form, expanding the supplement ingredient beyond …
Functional Foods & Beverages
Sophie's Organics Optimizes Nutrient Retention in Fruit Purees
New manufacturing process designed to preserve micronutrients and minimize chemical transfer from packaging materials i…
Functional Foods & Beverages
Clio Targets Kids' Gut Health With Probiotic Greek Yogurt Bars
New refrigerated line delivers 5g protein and probiotics in child-friendly flavors, addressing protein and digestive we…