Functional Foods & Beverages
Protein Pop Balance Combines 15g Protein, Prebiotics in Clear Soda
Rise Wellness, a USANA subsidiary, enters the gut-health RTD segment with a carbonated clear soda stacking whey isolate…
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Industry & Business
Jarrow Formulas Launches NMN 300 mg and Gut & Protein Optimizer
Jarrow Formulas pairs Mycosha probiotic and Prohydrolase enzyme in a $29.99 protein-digestion SKU, while its 300 mg NMN…
Functional Foods & Beverages
Pepsi Prebiotic Cola Enters Wellness Retail via Drybar Partnership
PepsiCo's prebiotic cola gets its first experiential sampling push through a national beauty-wellness franchise, testin…
Industry & Business
Pure Genius Protein + Fiber Shot Targets Dual Nutrient Gap
Pure Genius Protein's new grab-and-go shot pairs soluble tapioca prebiotic fiber with high-quality protein at 100 calor…
Functional Foods & Beverages
Vale Matcha Breaks Ground on First U.S. Commercial Matcha Farm
Vale Matcha's 365-acre Vale Farms project targets one million tea plants and a 30,000-square-foot Oak Harbor processing…
Ingredients & Formulation
FINNSUL Rocket Pop Sells 25% of Stock in First Hour at Launch
FINNSUL, the family-founded focus-energy-hydration brand, converted a 10,000-person waitlist into record sell-through v…
Ingredients & Formulation
sweelin® Sweet Protein Wins Israeli Approval, Third Market in Six Months
Amai Proteins' precision-fermented monellin-based sweet protein is now authorized across more than 25 food and beverage…
Industry & Business
Kreatures of Habit Adds Blueberry Cream Cruncher to DAILY BAR Line
Kreatures of Habit launches Blueberry Cream Cruncher protein bar with 20g plant-based protein, 3g creatine, and no arti…
Industry & Business
PRE Brands Targets Protein-Conscious Fans With Grass-Fed Beef Recipes
PRE Brands' seven-recipe game-day collection puts 100% grass-fed, grass-finished beef at the center of high-protein tai…
Industry & Business
Kellogg's Raisin Bran Uses Pickleball to Push Fiber Gap Message
WK Kellogg Co's championship-weekend activation in Central Park positions a 7g-per-serving cereal as a gut-health stapl…
Functional Foods & Beverages
AeroFarms Launches Micro Broccoli and Micro Arugula at Major Retailers
AeroFarms expands its aeroponic microgreens line with two nutrient-dense SKUs hitting approximately 2,000 retail doors,…
Industry & Business
IQBAR Revives Pumpkin Spice Protein Bars and Mushroom Coffee
IQBAR has relaunched its seasonal Pumpkin Spice protein bar and Pumpkin Spice instant coffee as limited-time offerings …