Functional Foods & Beverages
Twisted Shotz Refreshes Brand Identity Ahead of Summer Season
The packaging refresh signals renewed competition in the flavored RTD shot segment as brands vie for on-premise and off…
Functional Foods & Beverages 30 stories
Functional Foods & Beverages
Accelerator Active Energy Launches Clean Energy Drink With Functional Ingredients
Blue Raz Slush combines natural caffeine and plant-based thermogenics in zero-sugar formula, representing functional be…
Functional Foods & Beverages
Beyond Meat Enters Functional Beverage Category With Beyond Immerse
The protein-forward brand's pivot into functional drinks signals growing crossover between alt-protein and the $50B+ fu…
Functional Foods & Beverages
5-hour ENERGY Drops Donut-Inspired SKUs for Limited-Edition Run
The move signals continued consumer appetite for novelty flavor profiles in the functional shot segment, where taste pa…
Functional Foods & Beverages
Bucked Up Enters Snack Aisle With Protein Popcorn, Limited Energy RTD
The dual 'Carnival Drop' targets convenience and gas-station channels as better-for-you snacking and functional RTDs co…
Functional Foods & Beverages
OIKOS RTD Shakes Add Prebiotic Fiber in Two New Flavors
The Danone USA lineup taps the 'proffee' trend with 95mg caffeine and targets gut-health positioning via prebiotic fibe…