Functional Foods & Beverages
McVitie's Owner Targets Doubled Better-For-You Sales by 2030
Pladis sets a portfolio-wide reformulation target, prioritizing lower sugar, salt, and saturated fat alongside elevated…
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Functional Foods & Beverages
Barfresh Wins 50 Ohio School Districts in K-12 Beverage Push
Barfresh's Ohio expansion adds 50 school districts and more than 300,000 student consumers, signaling growing instituti…
Functional Foods & Beverages
GORGIE Adds Candy Apple SKU Amid 600% Retail Sales Growth
GORGIE's Candy Apple launch extends a no-artificial-sweetener energy lineup now holding nearly 20% category share at a …
Functional Foods & Beverages
Volunteer Botanicals Launches Inner Wild Adaptogen Beverage Line
Volunteer Botanicals' Inner Wild line pairs mineral spring water with a proprietary bioavailability platform to target …
Functional Foods & Beverages
Imagine Trends Report Maps Fresh Food's Role in Traffic and Loyalty
Imagine's latest trends report finds fresh food is reshaping consumer behavior, with implications for better-for-you po…
Functional Foods & Beverages
CRISP POWER Protein Pretzels Launch First National Campaign
CRISP POWER backs the campaign with a $15 million domestic production facility opened earlier this year, as the brand t…
Functional Foods & Beverages
Sola Bites Launch at Walmart with 11g Protein, 17g Fiber Per Serving
Sola's new bite-sized bagel snacks target the 'snack-stacking' consumer with a clean-label nutrition profile positioned…
Functional Foods & Beverages
Breakstone's Taps High-Protein Cottage Cheese for On-the-Go Nutrition
Single-serve cups deliver 17g protein per serving, positioning cottage cheese as a convenient, nutrient-dense alternati…
Functional Foods & Beverages
Grass-Fed Biltong, Persimmon Vinegar Target Protein & Gut Health
Figure Ate Foods launches regeneratively sourced beef biltong and fermented persimmon vinegar, positioning nutrient-den…
Functional Foods & Beverages
Clean-Label Energy Without Synthetic Stimulants
LivReal's real-fruit energy drink eliminates artificial sweeteners, flavors, and added sugars—addressing consumer deman…
Functional Foods & Beverages
Convenience Beats Health for First Time in 21 Years, IFIC Finds
The 2026 IFIC Food & Health Survey signals a pivotal consumer shift that could reshape how functional food and nutraceu…
Functional Foods & Beverages
NutraBio Launches 21g Protein RTD Shot in 3.38 oz Format
NutraBio Labs' PROTEIN NOW! shot enters the convenience protein segment with 21g of protein per 3.38 oz serving, availa…